The BBC's first paid digital VOD service, BBC Store launched in 2015 fully integrated into BBC iPlayer and as a standalone eCommerce site. I worked as the Senior Digital Designer producing UI and creative solutions across all channels.
Marketing & Platform Creative
BBC Store won the exclusive digital first release of the hit Israeli tv show Hostages. With no artwork available at the time, I was asked to create concepts and final designs, producing assets for BBC Store to promote through Marketing, Social and across the BBC Store platform. The Hostages branding team loved the designs and wanted to use them for the DVD/BR covers. View more
UI Email Marketing Templates
I was asked to design various UI email template modules to be built into the Exact Target system with a desktop and responsive mobile version for each module. The brief was to update the original templates from launch with new templates in-line with BBC iPlayer and BBC Store's global styles. View more
BBC Store Gift Voucher Design
Print work for BBC Store. In store Gift Cards for online download redeem.
Marketing & Platform Creative
I was asked to conceptualise some high level visual treatments for the latest BBC Store promotional campaign, delivering the final creative producing assets to work across the core BBC Store platform, marketing channels, social, trading and CRM and delivering a campaign style guide that all BBC Store designers could adhere to.
CRM Data Capture Templates
BBC Store launched without any data capture templates and a busy road map. To grow the email marketing database, competition and refer a friend journeys were needed. Below's image shows a prize draw to support BBC Store's exclusive release 'Doctor Who, The Power of the Daleks' campaign, one of many responsive competition and Refer a Friend templates I designed and built to support CRM.
